Diamond Homes
Diamond Homes Construction is a custom home builder operating out of Midland, Texas. Having been a small family owned and operated business for over 12 years, they were ready to accelerate their growth and gain a boost in awareness.
A solid brand or digital presence never existed for the business. Growth was fueled by business partners and referrals. As the housing market in West Texas grew more and more competitive, it was time to develop an identity and create a network to market directly to their target audience.
The natural geometry of diamonds lended itself to reflect the architectural nature of the business.
With a portfolio of homes that range from $300,000 to over $1 million, Diamond Homes needed a versatile identity that could flex to fit the spectrum. For a business that builds structures, it needed to perform well outdoors and have the ability to come to life in the digital space.
Diamond Homes is quickly growing into one of the most sought after homebuilders in the Permian Basin.
Social media has become an important part of the business' growth. It's here that consumers are able to stay up to date with project developments and home availability. Curated content, high quality photography, and well-placed ads have helped Diamond Homes reach thousands of potential clients and business partners. When you're making a commitment like building a forever home, every interaction should feel personal.
You can see more of their beautiful homes here. Photos by ArkonLabs.